1. Develop your business model
- Develop actionable segmentation from the resulting insights
- Define the target customer and the area of distinct advantage over competitors
- Inform business decisions and investment allocation
- Identify and deal with strategic partners
- Build long-term pricing capabilities
- Inform consistent delivery of customer experiences to drive top-line growth and give more value to what you deliver
2. Grab attention
- Represent your company on international congress, symposiums
- Align marketing and brand strategy with overarching business objectives
- Ensure marketing investments are generating highest returns
- Reinforce the brand positioning (website, social media, flyers, press releases…)
- Organize your own promotional event with Key Opinion Leaders
3. Boost your sales
- Prospect qualification
- Contract negotiation
- Prospect/client follow-up
- Measure project return
- Identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organization
- Build a loyal customer base