1. Develop your business model

• Develop actionable segmentation from the resulting insights
• Define the target customer and the area of distinct advantage over competitors
• Inform business decisions and investment allocation
• Identify and deal with strategic partners
• Build long-term pricing capabilities
• Inform consistent delivery of customer experiences to drive top-line growth and give more value to what you deliver

2. Grab attention

• Represent your company on international congress, symposiums
• Align marketing and brand strategy with overarching business objectives
• Ensure marketing investments are generating highest returns
• Reinforce the brand positioning (website, social media, flyers, press releases…)
• Organize your own promotional event with Key Opinion Leaders

3. Boost your sales

• Prospect qualification
• Contract negotiation
• Prospect/client follow-up
• Measure project return
• Identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organization
• Build a loyal customer base